Great question. It’s right that there’s a number of amazing reports and studies completed globally, but for some reason this isn’t enough to help most of us start positive behavioural change and see nature for what it really is. We want to change that. We believe that the more of us who truly understand how nature can help us, the more balanced lives we’ll live and, importantly, the more appreciation we’ll have for our environment so the harder we’ll try to protect it for the future. We want to use our platforms to spread this kind of scientific evidence in a hope that we can cut through the noise and reach a few more people and build upon the studies that have come before us.